On the eve of the 2019/2020 season, football clubs announce sets of sports equipment. English Chelsea and its technical sponsor Nike have officially unveiled their new home uniform. What the guest option will look like is still a secret, but judging by the updated design of the main set, fans will find something interesting.
Home kit
The presentation of the new Chelsea set was held with the participation of attacking midfielder Eden Azar. It is he who poses in the photo in the form of the 2019/2020 season. In place of the laconic, strict and no-frills last year's kit, Nike presented equipment with an unusual pattern. The t-shirt is painted with various parts of London's Stamford Bridge Stadium. It flaunts fragments of images of the club’s home arena, arranged in random order. At the fitting of the updated kit, Eden Hazard shared his impressions of the design idea: “This is our home. Whenever we speak in front of our fans, there is a feeling that everything is going as it should. Over the years, we have many memories left at the Bridge, so it’s quite appropriate to pay tribute to the legendary stadium by reflecting this on a T-shirt. ”
The color of the costume, without changing traditions, remained blue, but one tone deeper than the ex-sponsor of the Adidas team released. Representatives of Nike explain that the company tried to release the form in a color as close as possible to the original color of the club. When sewing, American manufacturers took the shade of t-shirts from the 70s as the basis. Due to the stylish V-neckline on the T-shirt, the already wide shoulders of the players seem even more muscular. The back of the collar is decorated with stylized snow-white letters of the CFC monogram on a red strip. Recall that in 1952, the abbreviation CFC against the background of the blue shield was the second emblem of the British club. This temporary option was suggested by coach Ted Drake to replace the Chelsea pensioners logo.
The club logo is on the inside of the T-shirt - a lion with the inscription THE PRIDE OF LONDON. Plain blue underpants complement the kit. Leg warmers are traditionally white in color with a red-blue fringing of Chelsea in the calf area. Football fans following sports equipment trends have already announced that the British team’s uniform for the 2019/2020 season is the most unusual in club history. Nike, who often gets accusations for lack of imagination and uniformity of forms, tried and surprised with a design idea.
For information. Built in 1877, Stamford Bridge Stadium has been the home stadium for Chelsea Football Club since 1905.
Mutually beneficial partnership
For the third consecutive season, Chelsea football players will see the name of the Japanese tire company Yokohama Rubber on their chests. Under the terms of the contract, which began to operate in 2016, the Yokohama logo will be displayed on the uniform of all club football players and his youth teams. The sponsorship agreement annually brings the team about 40 million pounds, which is twice as much as the previous partnership with Samsung. So far, this expensive contract takes second place in the history of the Premier League. In the first place, Manchester United with an income of 53 million pounds from the American Chevrolet.
Another well-known logo is applied to the shape of London players. Until the summer of 2022, an advertisement for the South Korean automobile company Hyundai was placed on the sleeves of the players of the British club. The placement price is 10 million pounds per year. For Hyundai, this is the first investment in the British football market.Over the past two decades, the company has preferred to work with national teams. This deal is no less beneficial for the players than an agreement with the Japanese.
From the official supplier of blue sports equipment, the team receives 65 million euros per year. Nike President Trevor Edwards believes this partnership is mutually beneficial and very promising for his company. Chelsea is a world-class club with rich traditions and passionate fans around the world. Partnership with Chelsea strengthens our leading position in the world, ”said Nike brand president.
Read also:
- Manchester United uniform for 2019-2020 season
- The new form of Atletico Madrid 2019-2020
- The new form of Spartak 2019-2020
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